ABN AMRO extends title sponsorship for three years

19 January 2022
ABN AMRO extends title sponsorship for three years

ABN AMRO and Rotterdam Ahoy extend the title sponsorship for the ABN AMRO World Tennis Tournament for another three editions. As a result, the bank remains title sponsor of the tournament in 2023, 2024 and 2025. A collaboration that started in 1974 and thus forms the longest-running sponsorship within the ATP Tour.

 

Rotterdam Ahoy is organizing the tournament for the 49th time this year, from 5 to 13 February. With its ATP500 status, the tournament belongs to the top 25 most important tennis tournaments in the world. This year, three players from the top-5 of the world are in the lineup, Daniil Medvedev, Stefanos Tsitsipas and Andrey Rublev.

 

Involved from the start

Sander Bestevaar, Head of Sponsoring & Events at ABN AMRO: "We are very happy and proud that we can continue to offer the tournament, with its iconic status after almost 50 years, to tennis fans in the Netherlands and worldwide. The tournament is the largest hospitality platform where we meet a great number of our customers and a showcase for the brand. We have been involved from the start of the tournament in 1974. It is excellent that we will not only celebrate the 50th anniversary next year, but also continue after that. The ABN AMRO World Wheelchair Tennis Tournament will also be extended with three years as a fully integrated part of the tournament. We have built something very beautiful together and are now looking forward to another great edition.”

 

Unique partnership

Jolanda Jansen, CEO of Rotterdam Ahoy: "Especially in the current period it is incredibly important to work together this closely, based on so much trust and loyalty. This is a unique partnership, in which two good teams do everything together each year to create this wonderful event. With the aim of continuously bringing the tournament to a higher level. The combination of sport, entertainment and hospitality in a normal edition, is a solid foundation."

 

Sports and business

Richard Krajicek, tournament director ABN AMRO World Tennis Tournament: "The fact that we will continue for another three years is of course good news. Both for sports in general and for tennis in particular. It proves that sports and business have a lot to offer each other, also in the long term. After all, the tournament has proven that for almost fifty years already. To be able to contribute to that makes me proud."

 

Wheelchair tournament

The ABN AMRO World Wheelchair Tennis Tournament, which has been held simultaneously in Rotterdam Ahoy for fourteen years already, will also be continued until 2025.

 

Esther Vergeer: "The combination of both tournaments contributes enormously to wheelchair tennis in the Netherlands. It offers fans the opportunity to learn and follow the sport. It is great that ABN AMRO has not only taken the initiative for this, but also continues to support it in the long term.”

 

Sander Bestevaar: "In the world of equal opportunities, we have to move faster. ABN AMRO believes in equal opportunities. Also in tennis. That is why we have been the founder and main sponsor of the ABN AMRO World Wheelchair Tennis Tournament for 14 years now. Because the same ambition deserves the same podium.”



Return to overview
Sitemap | Disclaimer | Privacy & Cookies | Copyright 2022 Ahoy - www.ahoy.nl